Was Apple losing its way in the 1990s?

Apple was a very different company in the 1990s to the one we know today. It had a lot of products and a lot of stock, but not enough customers. There’s only so long a company can survive like that. Looking back on it now, you’d be forgiven for thinking it was losing its way.

What happened to Apple in 1985?

Talking to the BBC in 2012, Sculley explained what went on inside the company at the time: “When the Macintosh Office [Apple’s office-wide computing environment including networked Macintosh computers, file server, and a laser printer] was introduced in 1985 and failed Steve went into a very deep funk.

What happened to Apple in 1989?

The fourth quarter of 1989 marked the first time Apple had seen a drop in sales. The stock market got edgy, Apple’s shares lost a fifth of its value, and despite having once been tipped to one day head up the company, Gassée left the following year.